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Marketing Estrategy

The master plan that connects your brand with people to turn interest into real results.

General Analysis:

Diagnosis of the market, competition, trends, and current brand positioning.

Target Market:

Customer segmentation based on demographics, interests, behaviors, and needs.

Quantifiable Objectives:

Specific, measurable, and achievable goals.

Value proposition:

What sets you apart from the rest?

Key message:

Capture the essence and the best way to communicate it.

Strategies and tactics:

Define specific channels and actions to achieve the objectives (social media, SEO, digital advertising, email marketing, etc.)

Execution calendar:

Detailed schedule of campaigns, launches, and key actions.

Budget:

Breakdown of investment by channel or action, optimizing available resources.

Metrics and evaluation:

Key performance indicators (KPIs) to measure performance and adjust strategy based on results.

Branding

The art of giving your brand soul: creating a coherent visual, verbal, and emotional identity that reflects your essence.

Brand identity:

Visual, verbal, and emotional elements that define you as a company.

Logo design:

Creation of the main logo and its alternative versions.

Isotype design:

Creation of the main isotype and its alternative versions.

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Color palette:

Selection of colors that represent the essence and emotions of the brand.

Typography:

Choice of primary and secondary fonts that accompany the brand's tone.

Iconography:

Design of icons consistent with the brand's style.

Photographic and illustration style:

Visual guide for images and illustrations to be used.

Basic applications:

Examples of branding use on cards, stationery, social media, packaging, etc.

Brand manual:

Document that unifies and regulates all visual and verbal elements.

Web Services

Online presence through intuitive, clear, and interactive websites.

Websites:

Websites with the complexity necessary to meet your objectives and the simplicity to convey your essence.

Landing Page:

Single-page sites to capture users' attention and lead them to a specific action.

Ecommerce:

Online store for selling products or services.

SEO:

Search engine optimization.

Dominio y host:

Acquisition of the online site name and its hosting.

Security:

Activation of SSL and HTTPS.

Audiovisual Production

The art of telling stories that can be seen, heard, and felt to connect and move people.

Production phases:

We handle all phases of production, from development, scriptwriting, and pre-production to filming and editing.

Advertising videos:

Designed to promote a product, service, or campaign, generate interest, and motivate action.

Corporate videos:

Present the essence of an organization to strengthen the brand and connect emotionally with customers, partners, and investors.

Social media content:

Videos adapted to vertical formats designed to capture attention in seconds and increase visibility and engagement.

Explanatory or educational:

Sharing experiences or points of view to generate emotional connection, trust, and credibility.

Launch video:

Key for presentations, e-commerce, launches, or specific campaigns.

Music Videos:

Creative concepts that complement artists' music and set them apart from the rest.

Documentaries:

Stories told through emotional narratives to connect with a brand, person, or event.

Motion graphics, animation & VFX

Formats that allow you to explore ideas without limits to your imagination.

Photography

More than capturing an image, it's telling a story in a single frame.

Brand photography:

Focused on highlighting a person's image as the face of their brand or business.

Product photography:

For online stores, catalogs, social media, or advertising campaign..

Corporate photography:

For internal or external use by a company or organization.

Architectural photography:

Professional photography of interiors, facades, and spaces.

Conceptual photography:

For special campaigns, artistic pieces, or high-impact visual content.

Lifestyle photography:

Natural and spontaneous photo shoots.

Gastronomic photography:

Capturing food and beverages with an aesthetic and appetizing focus.

Event photography:

A session that captures the emotions of the moment, freezing memories for a lifetime.

We create experiences

that go beyond aesthetics; we seek to touch the soul

of the audience and generate deep connections

with brands.

It's connection, energy, and aligned creation.

Marketing Estrategy

Branding

Web Services

Audiovisual Production

Photography

Our Process

Explore together

Create the magic

Launch with intention

Customized

Socia media plan

Brand DNA

Start-up

Bring your brand to life with Trozzo Lab.

We create experiences that go beyond aesthetics; we seek to touch the soul of the audience and generate deep connections with brands.

It's connection, energy, and aligned creation.

Marketing Estrategy

Branding

Web Services

Audiovisual Production

Photography

Our Process

Explore together

Create the magic

Launch with intention

Customized

Socia media plan

Brand DNA

Start-up

Bring your brand to life with Trozzo Lab.

We create experiences

that go beyond aesthetics; we seek to touch the soul

of the audience and generate deep connections

with brands.