360° campaign
We designed its official launch with a 360° campaign that included an event in Cancun with figures from the business and political spheres, where we presented its corporate video, banners, stands, caps, uniforms, stationery, and vehicle signage. We also created MAXI, the brand's mascot, conceived as an emotional link with its customers, especially younger ones. This figure became the heart of its communication.
Gigmax, an internet company with a strong presence in southeastern Mexico, decided to launch its new corporate identity with Trozzo Lab as its strategic partner. From the outset, our focus was on building a unique brand that reflected its pride as a Mexican company and its closeness to users. The process included developing a name, logo, visual identity, and a consistent and memorable communication strategy.
As Gigmax grew, we took full control of its social media, developing audiovisual and graphic content focused on engagement and conversion. In addition, we designed and launched its websites for both its national operations and its expansion into Latin America. Today, Gigmax has a strong, emotional, and consistent identity, positioning itself as one of the most promising telecommunications companies in the region.
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Trozzo Lab.
2025
