Audiovisual production and photography.
The video, accompanied by striking images set to classical music, presented the symphony not only as a cultural institution, but as a symbol of the Yucatecan soul. Through testimonials and images that exalted the art and dedication of the musicians, we were able to generate empathy with the viewer, putting those who have kept the music alive at the center. We also conducted photo shoots for print and digital media, maintaining an emotional and professional aesthetic. Subsequently, a second promotional video was produced for an annual fundraising event, filmed in a historic mansion in the state, evoking tradition, elegance, and belonging. The event reached its highest attendance, reactivating the interest of new donors.
The Yucatán Symphony Orchestra was facing a growing concern: the general public's lack of interest in financially supporting the arts. The board approached Trozzo Lab with the need to create a powerful message capable of moving people and reactivating society's commitment to culture. Our response was an audiovisual piece designed to thrill from the very first note.
The project achieved its main objective: to restore the Symphony Orchestra to its rightful place at the heart of the community. Beyond creating an audiovisual piece, we built a bridge between the orchestra and society, reawakening the public's sensitivity to the importance of art and culture in everyday life. The video sparked conversations, inspired new donations, and touched the hearts of those who once connected with classical music. The Symphony reaffirmed itself as a living symbol of Yucatán's cultural soul.
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Trozzo Lab.
2025
