Audiovisual production, photography, and web services.
With shots taken at key locations where Logra operates, including the ports of Sonora, Yucatán, Veracruz, and Honduras, the video reflects the magnitude of its logistics operation. Aerial shots, sequence shots, and careful editing highlighted not only the infrastructure but also the human factor behind each operation. In parallel, a photographic production was carried out to maintain a unified aesthetic for institutional and commercial use. The project culminated in a comprehensive redesign of its website, which modernized its image, improved navigation, and positioned Logra with a digital presence commensurate with its national leadership.
With 40 years of history, Logra—Mexico's leading bulk transport company—approached Trozzo Lab to commemorate its anniversary with a campaign that would honor its track record and project its vision for the future. The centerpiece would be a corporate video, accompanied by professional photography and a complete redesign of its online presence.
With this campaign, the company not only celebrated its history and paid tribute to four decades of work, but also redefined the way it presents itself to the world. Through a coherent, powerful, and well-executed visual narrative, Logra presented itself as a company with solid foundations, modern operations, and a clear international vision. The combination of audiovisual production, professional photography, and digital renewal allowed it to connect emotionally with its internal and external audiences, reinforcing its leadership in the sector and positioning it as a company ready to continue growing.
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Trozzo Lab.
2025
