Audiovisual production and photography.
Moduss Shoes, a brand specializing in safety footwear, came to Trozzo Lab with a clear need: to generate high-impact content to boost its presence on Amazon. Its goal was to stand out not only for its technical qualities, but also for its aesthetics, appealing to both functionality and design. Based on this premise, we developed an audiovisual campaign that clearly communicated its essence of protection, comfort, and style.
We divided production into two main blocks: one in the studio, where we captured the details of each model with precise lighting and close-up shots that reveal the quality of the product; and another outdoors, specifically on a real construction site, where we demonstrated the footwear's resistance to nails, steel impacts, and demanding work scenarios. These scenes added visual credibility to the brand's message, showing the shoes in action under real-world conditions. We complemented the videos with commercial photography, creating a strong and consistent visual identity.
The content produced enabled Moduss Shoes to stand out in the competitive Amazon environment, improving its positioning and increasing its online sales. This campaign transformed its digital presence and successfully communicated the superior quality of its product.
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