Pudiovisual production and photography.
We designed a script that emphasized the strength of the company, not from a technical perspective, but from a human and emotional one. Traveling through multiple states—Yucatán, Campeche, Tabasco, and Pachuca—we filmed their field operations, highlighting their processes with immersive shots and a cinematic aesthetic. The narrative revolved around the effort, legacy, and impact that MCNO has generated at the regional and national levels.
MCNO, one of the most important companies in the mining and transportation sector in Mexico, was preparing for a crucial moment: its entry into the US stock market. To achieve this, they needed a corporate video that not only presented their infrastructure, but also conveyed their magnitude, vision, and significance. That's when they turned to Trozzo Lab to build a visual narrative that would rise to the challenge.
The result was an audiovisual piece that captured the greatness of the company with authenticity and pride. Upon its release, the video had a strong impact, strengthening market confidence and raising the value of its shares on its stock market debut. It was more than just a production: it was a catalyst for positive perception among investors and strategic partners.
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Trozzo Lab.
2025
